Can Amazon Capitalize on its Purchase of One Medical? Four Steps Toward Analytical Success

There’s naturally a lot of buzz over the acquisition of One Medical by Amazon.com. All the big tech companies are convinced they can fix our health care system. Perhaps they will start serving up appropriate treatments the way they choose the movies we view or the political diatribes we consume. But I recently talked to Gus Malezis, CEO of the digital identity company Imprivata, to explore what Amazon has to do to make its investment pay off.